Last updated: 23 July 2026
Contents
eTravelSim is a trading name of Affinity Business Limited ("eTravelSim", "we", "us", "our"), a company registered in England and Wales (company no. 15194670), registered office at Affinity House, Marshall Terrace, Durham, England, DH1 2HT. This policy explains how we collect, use, share and protect personal data when you use our website (etravelsim.co.uk), our web app (app.etravelsim.co.uk), or otherwise interact with us — for example by buying an eSIM, creating an account, or contacting support.
We are the data controller for the personal data described in this policy. This policy is written to reflect the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Affinity Business Limited, trading as eTravelSim.
Company number: 15194670
Registered address: Affinity House, Marshall Terrace, Durham, England, DH1 2HT
Contact: admin@etravelsim.co.uk
We collect the following categories of personal data:
| Category | Examples |
|---|---|
| Account data | Name, email address, hashed password, account type (individual or business) |
| Business account data | Company name, VAT number, billing address, job title, team member names and emails, cost centre labels you create |
| Order & billing data | Order history, bundles purchased, amounts paid, invoices. Card details are entered directly into Stripe and are never seen or stored by us. |
| eSIM & usage data | ICCID, device compatibility check inputs, data used/remaining, expiry dates, install status |
| Communications data | Phone number (only if you request an SMS install link), support emails, in-app notification preferences, marketing consent |
| Technical data | IP address, device/browser type, and standard web log data collected via our hosting provider |
We share personal data only with service providers who help us run eTravelSim, under contracts that require them to protect your data. We never sell your personal data.
| Provider | Purpose |
|---|---|
| Stripe | Payment processing, invoicing, billing portal |
| eSIM Go | Our eSIM connectivity supplier — provisions and manages the underlying eSIM profile and mobile data bundles |
| Google Firebase / Google Cloud | Account authentication, database, hosting and push notifications (data hosted in Google's London, UK region) |
| Brevo | Transactional and marketing email delivery |
| Twilio | SMS install link delivery, where requested |
We may also disclose data where required by law, to enforce our Terms of Service, or to protect the rights, property or safety of eTravelSim, our customers, or others.
Some of our service providers may process data outside the UK. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses (as extended to the UK), or transfers to countries subject to a UK adequacy decision.
We keep account and order data for as long as your account is active, and for a reasonable period afterwards to meet our legal, accounting and tax obligations (typically up to 6 years for financial records). If you ask us to delete your account, we will erase or anonymise personal data that we are not legally required to retain.
Our website uses only essential cookies needed for the site and app to function (for example, keeping you signed in). If we introduce analytics or marketing cookies in future, we will update this policy and, where required, ask for your consent via a cookie banner.
We use industry-standard technical and organisational measures to protect personal data, including encryption in transit, access controls, and secure cloud infrastructure. No system is 100% secure, but we work to protect your data and to respond quickly if something goes wrong.
Under UK GDPR, you have the right to:
To exercise any of these rights, email admin@etravelsim.co.uk. You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), though we'd appreciate the chance to resolve any concern directly first.
eTravelSim is intended for use by individuals aged 18 and over, and by business users purchasing on behalf of an organisation. We do not knowingly collect personal data from children.
We may update this policy from time to time to reflect changes in our service or the law. We'll post the updated version here with a new "last updated" date, and where changes are significant, we'll let registered users know by email.
Questions about this policy or how we handle your data? Email admin@etravelsim.co.uk or write to us at Affinity House, Marshall Terrace, Durham, England, DH1 2HT.